Warning: this is an advertisement, but an interesting one. It’s an example of another method of sustainable local farming. There has been a lot of talk about vertical farming in the city, but mostly in terms of large scale production. Home Town Farms is promoting an individual produce shop that actually grows their food on-site using a vertical farm at the back of the store. As with most vertical farms, the produce would be grown hydroponically, which reduces water usage. HTF states that consumers would be able to buy vegetables and berries that have been picked fresh on a daily basis. It will be interesting to see if this concept gains momentum and competitors begin to surface. The demand for locally grown organic produce is rapidly gaining momentum, so companies like Home Town Farms will likely be popping up in towns across the country, all competing for our dollars. It’s the perfect time for consumers to demand affordable healthy food.